Perceived competition at Easter among florists was lower than in the previous year, according to the results of last year's post-holiday survey of retail florists. Only 7 percent of florists reported most of their competition came from their peers in 2007, compared to 17 percent in 2006. So where did the competition appear to shift? Competition from mass marketers, according to respondents, was up 8 percentage points and for supermarkets it increased 7 percentage points. Survey participants indicated competition from miscellaneous outlets was down by 6 points.

Who's the Competition at Easter?

Source: SAF Post-Holiday Zoomerang Survey of retail florists with e-mail addresses. Based on 217 responses (response rate = 6.4%).

 

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