And the Oscar Goes to ... Flowers
Flowers moved in, up, and around the campus of Hollywood, Calif.'s Kodak Theatre in preparation for film’s biggest night of the year — the Oscars. A total of 13 floral designers from across the country partnered up for the week leading up to the 80th annual Academy Awards show, held on Feb. 24, to create vivid floral designs fit for the stars.
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Photo credit: Charisma Floats/Design
Floral designers, pictured from left: John Hosek AIFD, MCF, CAFA, Roger Dennis, AIFD, and Larry Kramer, AIFD, came from across the country work together to create a distinct look for the Oscars.
| The 2008 Oscar floral design team included: Rich Salvaggio, AAF, AIFD, PFCI (Floral Director); Tom Bowling, AIFD, PFCI (Assistant Floral Director); Paul Donnell; Kim Oldis, AIFD; Jim Ganger, AIFD; Roger Dennis, AIFD; Larry Kramer, AIFD; Noel Tribbey, AIFD; John Pavich, AIFD; Julie Poeltler, AIFD, IMF; John Hosek, AIFD, MCF, CAFA; Link Johnsten, AIFD; and, Tim Farrell, AIFD, AAF, PFCI.
This year’s Oscar floral theme featured yellow- and white-hued flowers, which adorned the Kodak Theatre and its entrance, runway and arrivals tent, according to Farrell, of Farrell’s Florist in Drexel Hill, Pa. — a three-year design veteran for the Oscars.
Farrell describes the intensive schedule leading up to the big day, from the Monday meeting where florists learn the design theme and colors to the following day’s procurement of massive loads of flowers, as “a great experience.” He adds that “it’s really just an honor” to be a part of something as huge as this event.
Each designer is assigned a location to decorate — for Farrell, his main project was the dressing rooms and VIP rooms where he could break with the yellow and white theme. He opted for varied colors and lots of orchids, he says.
Some of the most striking floral displays, Farrell says, are the ones TV viewers don’t get to see. “There are one hundred times more flowers that you wouldn’t see unless you were there,” he says. (Due to height and placement restrictions on the floral designs for the TV format, a lot of times the unique creations don’t get their turn in the spotlight.)
--Cassandra P. Foster
cfoster@safnow.org
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