SAF WEdnesday E-Brief
March 5, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Retailers Report Hike in Valentine's Day Sales
SAF Members Give Feedback on Congressional Action Days Hill Visits
Congressional Action Days Soundbites
Design Talents on Display at Congressional Reception
NEWSMAKERS
Connecticut Florists Learn How to be More Web Savvy
Florist Touts Benefits of Sympathy Flowers to Funeral Directors
NY Woman Begins Flower Power Foundation
LIFE AT WORK
Body Piercings: A Hot Topic Among Co-workers
TRENDS AND TIPS
Competition for Florists in Sympathy Market
Word-of-Mouth Gets New Attention
Real Reviews from Real Brides
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
Product Spotlight: Ultimate Floral Industry Supply Guide
Disscusion Forum
Talking Politics
Day of the Week
 
Can employees display body piercings and tattoos while on the job?
Yes
No, except earrings on earlobes
No policy



 
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TRENDS AND TIPS
Competition for Florists in Sympathy Market

Heads-up florists: There’s a new competitor out there angling for sympathy business, and it specializes in providing permanent florals and live plants for gravesites.

In addition to creating the floral displays, the company, Gravescape, Inc., takes a photo of its tributes and e-mails it to those family members and friends that are “limited by distance, physical ability or other constraints,” and are unable to personally visit their loved ones’ gravesites.

Gravescape offers four gravesite care services: placement, live planting, photography and home delivery. “On holidays and anniversaries, for special occasions or just the changing seasons, we deliver flowers and wreaths to gravesites. We create small beds for live plants. We clean up markers and monuments with tender loving care. And we photograph gravesites in cemeteries throughout the United States,” the company’s Web site states.

--Cassandra P. Foster
cfoster@safnow.org


 



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