Competition for Florists in Sympathy Market
Heads-up florists: There’s a new competitor out there angling for sympathy business, and it specializes in providing permanent florals and live plants for gravesites.
In addition to creating the floral displays, the company, Gravescape, Inc., takes a photo of its tributes and e-mails it to those family members and friends that are “limited by distance, physical ability or other constraints,” and are unable to personally visit their loved ones’ gravesites.
Gravescape offers four gravesite care services: placement, live planting, photography and home delivery. “On holidays and anniversaries, for special occasions or just the changing seasons, we deliver flowers and wreaths to gravesites. We create small beds for live plants. We clean up markers and monuments with tender loving care. And we photograph gravesites in cemeteries throughout the United States,” the company’s Web site states.
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