On Feb. 20, E-Brief editors reported that Real Simple magazine ran an article giving readers advice how to best arrange cut flowers and elongate their vase life.
 
Reader Regina Cannon Treml, of Belladonna Florist in Eden Prairie, Minn., writes that, while she appreciates that Real Simple, one of her favorite magazines, tells readers when to "turn it over to a pro," she spotted a problem in a recent wedding article that lists a number of different flowers costing less than $2 a stem.

 
"I don't know about the rest of the country but my suppliers sold me alstroemeria at $10.99bu, Freesia at $11.99bu, (and) Snaps and Stock at $9.99bu... before delivery charges," Cannon Treml writes. "That puts retail in roughly the $4.35-$3.65 range per stem. Now a national publication promoting florists makes me appear to be more than twice the 'market' price."

Treml reiterates that she still loves the magazine, because it encourages flower use in the home, but that it is "way off base" with this article.

--Kori Kamradt
kkamradt@safnow.org

 

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