Of the 35 percent of florists who reported Easter sales increases in 2007 over 2006, about 40 percent were in the $1 million and above annual sales category. Sales increases at mid-sized shops were less likely; however, more than a third of the smaller shops, defined as those with less than $300,000 in annual sales, also reported increases. The most prevalent report was from shops in the $300,000 to $500,000 annual sales level — more than 40 percent reported decreases compared to 35 percent of the shops overall. Less than 30 percent of all shops reported sales about the same as the year before, with the exception of those in the $500,000 to $1 million sales category, in which more than 37 percent of shops found sales for those two years running to be a wash.

Easter Sales in 2007 by Size of Business
Source: SAF Post-Easter Online Survey of Retail Florists. Based on 217 responses (response rate = 6.4 percent).

 

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