More and more, today's brides- and grooms-to-be in the United States are looking for ways to incorporate their heritage into their weddings — and, not only can florists help, they can capitalize on this market with some insight into each culture.

The article, "Choosing flowers for ethnic weddings," as reported in the Virginia Gazette in Williamsburg, Va., details the many ways florists can incorporate flowers specific to a certain culture into a wedding.

The writer provides flower examples from florists across the country for several demographics including Mexican-American, Jewish-American, Chinese-American and African-American. Popular looks for ethnic weddings include white flowers and pink colors for Mexican-American weddings; chuppahs adorned with flowers such as tulips and roses for Jewish-American; red flowers dominate the looks of Chinese-American ceremonies; and bright floral hues, characteristic of Afrocentric clothing, are a must with African-American weddings.

Floral Management explores the popularity of ethnic weddings in the United States, and how florists have been able to appeal to that market, in the cover story of its March issue, "Multicultural Nuptials."

--Cassandra P. Foster
cfoster@safnow.org

Previous Article    Next Article