Floral trends, flower care, gardening, fashion and horoscopes can all be read and talked about by both consumers and florists on Teleflora's new blog.

Teleflora's Flower blog was recently launched to "create a dialogue with consumers and flower sellers about all the different ways flowers touch our lives," says Shawn Weidman, president of Teleflora.

The blog includes, among other features, a calendar listing the latest flower shows and exhibits all over the country; an "out-n-about" section, which provides snapshots of events where Teleflora arrangements can be seen; the latest in floral trends and design; flower facts; and even flower-related poems and horoscopes.

The blog is also a place where florists will have the opportunity to share their experiences and "behind-the-scenes" stories about life in their communities.

"The floral industry is a niche group of innovative and creative people, and this is Teleflora's way of bringing their voice to the forefront," Weidman says.

To learn more about how to start a blog at your business, check out "The Business of Blogging" from Floral Management's October 2007 issue.

--Kori Kamradt
kamradt@safnow.org

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