One member seems to be keeping the discussion forums pretty active this week. This discussion dynamo responded to a member's request mentioned in the previous week's E-Brief regarding the effectiveness of setting up a store front on various wedding Web sites. The helpful respondent admitted that she got a great response the first year she used a wedding Web site, but it tapered off after that. Her key piece of advice when it came to setting up shop on one of these sites is "you have to set yourself apart from the other florists on the same page." The original poster was very pleased with these words of wisdom, replying back "that is exactly the kind of feedback I am looking for! Thanks." Think you might have some feedback to share on this topic?

The same supportive member answered a question posted awhile back about the proper way for a home-based floral business to charge, "if a bride wants to see samples of a bouquet and centerpiece before the wedding." She explained how her retail store front provides pictures initially and then if an actual designed sample is requested, she does charge for it "the same price they would pay for it the day of." She also added that if her customers just want to see the flowers, she'll order them in as part of the cooler stock and allow them to purchase the flowers, stem by stem. Want to read more about her price points?

There was even a third dialogue our wonderfully motivated helper engaged in involving how to make money on weddings. The initial post relayed the trials and tribulations of trying to stay competitive in the wedding aspect of the floral industry while still pulling in a profit. In a very detailed response, the member went through her own strategic plan for pricing and serving weddings. Interested in learning about her tips for success in the wedding market?

This nuptial-minded member also posted a wedding-related question of her own. She wants to know if package deals are a good idea or if they might deter higher-end brides. Click here to share your experience with wedding packages.

Or start your own discussion.

--Morgan Schimminger
mschimminger@safnow.org

 

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