What name do you use to promote the holiday that falls April 20 to 26 this year? (And we don't mean Passover, which this year, falls around the same time.) According to the results of last year's survey of retail florists, it was a virtual tie between Professional Secretaries Week (27 percent) and Administrative Professionals Week (26 percent). However, more florists hedged their bets by using both names in their promotions (31 percent). The remainder either didn't promote the holiday (12 percent) or used some other designation (4 percent).

Which Name Did Florists Promote?

Source: SAF Post-Holiday Survey of Retail Florists, 2007. Based on 307 responses (response rate 9 percent).

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