Across the industry, professionals in all segments are working to understand how the current economic situation will affect business. And while the economy itself may be working against the floral industry, retailers, wholesalers and growers have not been left defenseless. "During hard economic times consumers might not want to buy a BMW or other luxury items, but there are still people getting married, babies born and funerals to service," says Wilja Happe of Brand Flowers in Carpinteria, Calif. "There is always a need for flowers." 

Lessons learned in the economic slowdowns of the '80s and '90s can be put to good use today.  Hear more about what Happe and other industry leaders have to say about the economic outlook for the floral industry in the spring issue of SAF's Floral Trend Tracker. All SAF members who receive E-Brief should have received it on Monday, March 22. If you didn't, please let us know. Meanwhile, you can still read it online here.

--Ira Silvergleit
isilvergleit@safnow.org

 

Previous Article    Next Article