SAF WEdnesday E-Brief
April 2, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
SAF Urges Funeral Directors to Omit "In Lieu of Flowers"
Committee Application Deadline for Sustainable Agriculture Standard Extended
Funeral Rule Gets the Nod
Larimer, Maddux, Nissen Join AFE Board
Former SAF Leader, Laura Kantakis, Dies
NEWSMAKERS
Florists Share Martha Stewart's Spotlight
Popular Magazines Push Flower Power
SAF Members Meet One-on-One with Lawmakers
Moving On: Leeth, Trujillo
LIFE AT WORK
Make APW Sales Soar
Small Business Getting Ready for "Brain Drain"
Flexibility More Important Than Cash
TRENDS AND TIPS
Moms Aren't the Only Ones Hailed in May
Virtual Bouquets: Next Best Thing?
BELIEVE IT OR NOT
After Tragedy, Couple Finds Comfort in Flowers
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
E-Brief Top 5
Product Spotlight: Pest Management Proceedings 2008
On the Discussion Boards
Computer Monitor
In with the Old and New for APW
 
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BELIEVE IT OR NOT
After Tragedy, Couple Finds Comfort in Flowers

A Southern California couple has found hope — in the form of flowers — after losing their home in a devastating fire.

In 2003, Michael and Mary Bright lost "their life's possession" after a wildfire engulfed their Claremont, Calif., house, according to a recent story in the Los Angeles Times. Despite that destruction, several months after the fire, the Brights noticed that "signs of life began poking from the blackened ground," according to the story. "Wildflowers unlike any they had seen began to bloom: whispering bells, yellow-throated phacelia, fire poppies and Michael's favorite, the foothill mariposa lily, among others."

Working with experts from the Rancho Santa Ana Botanic Garden, California Native Plant Society and Palomar College, the couple eventually identified 150 species of flowers. The high heat of the fire and the nitrous oxide in the smoke helped to germinate many of the long-dormant native flower seeds in the year following the blaze, said Michael Bright to the Times.

The Brights plan to publish a book about their post-fire floral experiences soon.

--Mary Westbrook
mwestbrook@safnow.org




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