Arizona Florist Has Fruitful Promotion
Looking for new ways to build your customer base and diversify your sales? Ken Young, AAF, of Phoenix Flower Shops in Arizona highly recommends capitalizing on "local flavors" of your region.
In the April issue of Floral Management magazine, Young talks about his successful partnership with a local citrus grower that specializes in USDA-certified organic fruit.
The drop-ship program is a win-win for Young, who says his shop makes about $7.50 to $10.00 — not $1.50, as reported in the magazine — on each item sold (prices for the boxes of citrus average $37.50).
The real draw of the program for Phoenix Flower Shops' customers, Young says, is for them to be able to send some Arizona flavor to friends and family in all parts of the country.
--Cassandra P. Foster
cfoster@safnow.org
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