Survey Says: Easter Sales Down, What Gives?
A number of factors appear to have taken their toll on florists' holiday sales, as more than half the retail florists (55 percent) responding to SAF's 2008 post-Easter online sales survey report sales down compared to a year ago. The economy, competition from mass marketers and quirks in the calendar (early date), plus a general belief that the holiday is becoming less important and less observed are among the factors cited by many respondents to explain their lagging sales figures. Only 22 percent indicated sales increases from 2007 and 21 percent say sales were flat.
How were your sales this Easter? Please respond to SAF's e-mail which links to the online survey today!
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Reasons for Lackluster 2008 Easter Sales |
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Source: Preliminary results of SAF's Post-Easter Online Zoomerang Survey of Retail Florists, 2008. Based on 300 responses (response rate 8.6 percent). |
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