Small industry suppliers now have more affordable access to the American Institute of Floral Designers (AIFD). The new Regional Partner AIFD designation gives suppliers, including local wholesalers, regional sales representatives and local distributors, access to select marketing benefits.

AIFD Regional Industry Partner membership costs $250 with $50 earmarked for the respective AIFD Regional Chapter, compared to $500 for National AIFD Industry Partner.

"Many local businesses are wonderful supporters of our accredited members and would like to demonstrate that support with contributions to AIFD," says Tom Simmons, AIFD president. "The new Regional Industry Partner program allows them to do so without having to pay the same level of dues as a large national supplier. In return, they will realize the marketing benefits AIFD affords them."

Some of the benefits include listings in both the AIFD Membership Directory and on the AIFD Web site; advertising discounts in AIFD Focal Points and other publications and a discount on purchasing electronic membership lists or mailing labels. Newly minted Partners can use the AIFD trademark Partner logo and receive a copy of the AIFD Membership Directory, an e-mail subscription to Focal Points and discounted member pricing when registering for AIFD events. Regional Partners may also participate in the Industry Partners exhibit at the AIFD National Symposium, but only when it's held in their region and for a fee that's $100 above what National partners pay.

--Morgan Schimminger
mschimminger@safnow.org

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