Monday's issue of Woman's World magazine uses SAF research to explain why, "This is a great week to ... Relax by visiting a flower show." It describes the healing power of flowers: "Flowers can bring us closer to loved ones! The first thing they make us want to do is share them, elevating each other's spirits and strengthening our bonds, explains Rutgers University researchers. Now that's flower power!"
 
The article, which is generating nearly 5 million consumer impressions, cites the Emotional Impact of Flowers Study, which was conducted at Rutgers University on behalf of SAF. The groundbreaking study examined the effect of flowers on human emotion and well-being.
 
The Emotional Impact of Flowers Study, publicity efforts and media coverage are a direct result of the SAF PR Fund. Since its inception in 2001, PR Fund programs have generated nearly 800 million consumer impressions.
 
Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. Capitalize on the Emotional Impact of Flowers Study to generate local news coverage for your shop. SAF members can access customizable press releases.

--Morgan Schimminger
mschimminger@safnow.org

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