SAF WEdnesday E-Brief
April 9, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Duty-Free Flowers Measure on the Table
SAF: Save Employers from SAVE
New AIFD Category Targets Regional Suppliers
2008 Seeley to Address Differentiation
Changing of the Guard at Hortica
"Wares of the World" Co-Founder, John Hanford Jr., Dies
NEWSMAKERS
Woman's World Touts the Power of Flowers
Florist's Prom Tips Featured on TV
Amy's Orchids Makes Access Hollywood
LIFE AT WORK
Small Firm Workers Pick Large Firm Benefits
TRENDS AND TIPS
Bloggers Reject Companies' 'Hollow' Green Promises
Arizona Florist Has Fruitful Promotion
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On the Horizon
REGULAR FEATURES
E-Brief Top 5
Product Spotlight: Script Save
On the Discussion Boards
Reaching Out to Local Funeral Directors
Survey Says: Easter Sales Down, What Gives?
 
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Amy's Orchids Makes Access Hollywood

While the longtime couple and Grammy-winning artists Beyoncé (R&B) and Jay-Z (rap) won't confirm whether they are married, one thing is confirmed — Amy Vongpitaka of Amy's Orchids got some prime coverage on Access Hollywood on Monday, for her connection to the duo's alleged recent nuptials.

The half-hour, primetime celebrity news program reported the singers and songwriters tied the knot on Friday, April 4 at Jay-Z's home in the Tribeca neighborhood of New York City. The segment, "Manhattan Marital Madness," talked about the paparazzi's quest for "the money shot" of the couple in wedding attire (a shot that never materialized). In addition, Access Hollywood host Billy Bush reported that Amy's Orchids did the flowers for the wedding — with just a week's notice to package and ship them — which included 70,000 dendrobium orchids, direct from Thailand and estimated at a total cost of $400,000.

Bush interviewed Vongpitaka, and she expressed her excitement about providing flowers for the duo's alleged wedding, delivering an enthusiastic "wow!" on camera. She had this to say about Beyoncé: "Oh my God, she's my favorite because I watched the movie Dreamgirls." In addition to singing and songwriting, Beyoncé received numerous accolades for her role in the 2006 film, "Dreamgirls."

Additional Access Hollywood coverage showed clips of Amy's arrangements being delivered and gathered — including the one sent to the Access Hollywood studio, which sat on a pedestal next to Bush. Rio Roses also got a few seconds of camera time, as boxes bearing the company's logo were shown in a shot of product en route for the alleged wedding.

--Cassandra P. Foster
cfoster@safnow.org




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