Two national magazines and a major metropolitan newspaper are sharing with readers the personal and professional benefits of flowers this month.

In its April 2008 issue, Health magazine includes a full-page article titled, "The other reasons to love flowers." The magazine tells readers that flowers have the power to boost their mood and inspire creative thinking. It cites several SAF studies: the Emotional Impact of Flowers Study, conducted at Rutgers University and a direct result of the SAF PR Fund; the Home Ecology of Flowers Study, a Harvard Medical School study and a direct result of the SAF/FPO Alliance; and the Impact of Flowers & Plants on Workplace Productivity Study, a Texas A&M University study and a direct result of the SAF PR Fund. The article has generated more than 4 million consumer impressions.

In the article "A Fresh Outlook" in the April 2008 issue of Latina magazine, flowers are called "an instant pick-me-up." It suggests boosting your whole family's mood by placing "a vase full of colorful blooms in the kitchen where everyone can enjoy them." The article cites the Home Ecology of Flowers Study, which is a direct result of the SAF/FPO Alliance. The article has generated more than 1.5 million consumer impressions.

On April 10, The Washington Post declared, "Fresh flowers are a welcoming touch" in the article "From the Guest's Point of View." In addition to encouraging readers to use fresh flowers to make guests feel welcome, the article uses SAF photography. It is a direct result of the SAF PR Fund. The Washington Post article has produced more than 2 million consumer impressions.

The Post Express, a publication of The Washington Post, ran an article on April 15 titled "Got a Minute? Ratchet up points for healthy behavior with these 60-second fixes." The article talks about 60-second fixes for healthy behavior and includes a photo depicting a woman waking up with flowers on her bedside table. The second tip listed recommends stopping by the florist on your way home and cites the Home Ecology of Flowers Study conducted at Harvard University, which is a direct result of the SAF/FPO Alliance. The article goes on to say that even people who aren't "morning people" report feeling happier and more energetic after looking at flowers first thing in the morning. It has generated more than half a million consumer impressions.

Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. Capitalize on these studies to generate local news coverage for your shop. SAF members can access customizable press releases on the studies.

--Morgan Schimminger
mschimminger@safnow.org

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