SAF WEdnesday E-Brief
April 16, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Bill Addresses Credit Card Fees
Growers: Deadline Extended for Ag Census
U.S./Colombia FTA Vote Delayed Indefinitely
NEWSMAKERS
Positive Effects of Flowers Still Grabbing Headlines
Colorado Designer of the Year Awarded
$50,000 Diamond Earrings Mark First Valentine's Day
LIFE AT WORK
On the Job, Bullies Create Hostility
BUSINESS BUILDERS
Standing Room Only at Wholesaler's Open House
Spring into Bulbs
TRENDWATCH
Retailers Experience Tough March Sales Decline
Fresh Fashion Features Flowers
MARK YOUR CALENDAR
Last Minute APW/PSW Items
On the Horizon
REGULAR FEATURES
E-Brief Top 5
Product Spotlight: Ultimate Floral Industry Supply Guide
Mixed Responses for Health Care Plan Options
Survey Says: Who's APW for Anyway?
 
Were March revenues worse than expected?
Yes
No



 
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$50,000 Diamond Earrings Mark First Valentine's Day

 

Teleflora awards Phoenix's Baseline Flower Growers with a $3,000 check for delivering the winning bouquet in the company's "Diamonds and Roses" sweepstakes. From left, Nick Nakagawa, owner of Baseline Flower Growers and Tom Butler, AAF, chairman of Teleflora. Nakagawa is holding the grand-prize award: a $50,000 pair of diamond earrings.

Teleflora awarded its "Diamonds and Roses" sweepstakes winner with a $50,000 prize that helped make this Valentine's Day that much sweeter for the lucky guy's girlfriend.

The grand-prize award-winner is Thomas Kenia of Gilbert, Ariz., and the winning order, featuring a delivery of a Diamond and Roses Bouquet, came from the Baseline Flower Growers shop in Phoenix.

"This was my first Valentine's Day with my girlfriend and I wanted to make it special, but I never thought it would end up like this," Kenia said in a press release. "By no means did I imagine I would actually win the $50,000 diamond earrings!"

In addition, Baseline Flower Growers received a Teleflora plaque, a $3,000 check and free Teleflora membership for one year for being the florist that delivered the winning bouquet and game piece to Kenia's girlfriend. To win the grand prize, Kenia registered on diamondandroses.com with his game piece's PIN code. (The contest ran from Jan. 14 through Feb. 29.)

In other Teleflora news, the company has announced that celebrity siblings, Donnie and Marie Osmond, will host the prime-time reality show that will honor America's Favorite Mom — consumers can nominate their moms, and the winner will be determined by consumers online voting at www.AmericasFavoriteMom.com during the week of May 5-9. The show will air on Mother's Day, May 11 at 7 p.m. EST, on NBC.

"America has embraced Donny and Marie as if they were a part of their own family, watching them grow from young singing sensations to inspirational parents," Teleflora Chairman Lynda Resnick says in a press release.  "Their own mother created such a lasting legacy that has helped millions of sick and injured children across the country.  They were a perfect fit to help Teleflora pay tribute to America's incredible moms who are making a difference everyday in the lives of their families, communities and the world."

--Cassandra P. Foster
cfoster@safnow.org




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