SAF WEdnesday E-Brief
April 23, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Restaurant Pushes Fondue Over Flowers
As Colombian Peso Grows Stronger, Prices Go Higher
SAF Brings Business Education to AIFD
Moms Vie for Orchid Plants
1-800-Flowers Launches Video Production Company
NEWSMAKERS
Florists Battle to Become Nebraska's "Iron Florist"
LIFE AT WORK
Survey Says Companies Are Playing for Keeps
BUSINESS BUILDERS
Honing in on Happy Hour
TRENDWATCH
Poll Says Consumers Plan to Buy Flowers for Mom
MARK YOUR CALENDAR
Why You Should Attend SAF's Convention
On the Horizon
REGULAR FEATURES
E-Brief Top 5
Product Spotlight: MagnetMail E-Marketing and Newsletters
On the Discussion Boards
March Revenue Expectations
Survey Says: Fresh Flowers for APW
 
How are APW sales so far, compared to 2007?
About the same
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Not sure yet
 
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Survey Says: Fresh Flowers for APW

Fresh cut flowers win over green and flowering plants for Administrative Professionals Week (APW) Week, according to the results of last year's post-holiday survey of retail florists. Eight of 10 orders for the holiday (80 percent) were cut flowers, with the remaining 20 percent evenly split between green and flowering plants.

 Preferred Types of Plants and Flowers for APW/PSW

 

Source: SAF Post-holiday online survey of retail florists. Based on 307 responses (9 percent response rate). Data rounded to sum of 100 percent.

 

 

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