1-800-Flowers.com recently launched a new production company that will create broadcast commercials, corporate videos and original programming for 1-800-Flowers and, for a fee, corporate clients and retailers.

"If a store is looking for a new way to train employees, Connect 7 can help them meet that need with video," explains Yanique Woodall, director of public relations for 1-800-Flowers. "If the public relations department (at a corporation) wants to show highlights at a board of directors meeting, Connect 7 is available to make that happen."

The idea to begin Connect 7 originated with 1-800-Flowers founder and CEO, Jim McCann, who saw it as a way to better serve the brand's advertising and programming needs, Woodall says.  It was also seen as a tool for launching new initiatives, such as original programming for a new brand, Celebrations.com, and for working with external companies not part of the 1-800-Flowers.com enterprise.

--Kori Kamradt
kkamradt@safnow.org

 


Previous Article    Next Article