Twenty-two percent of U.S. consumers whose mothers are still alive will buy flowers for mom this Mother's Day, according to a Harris Interactive poll.

Commissioned by Teleflora, the poll, conducted Feb. 27-29, included 2,521 U.S. residents, ages 18 and older — 1,594 of the respondents had a living mother and, of that number, 354 planned to give flowers to their moms for Mother's Day.

In addition, Teleflora reports the following results from the survey:

• Nearly twice as many men as women (43 percent) will spend $50 or more on bouquets; only 24 percent of women are likely to spend the same amount.
• Nearly half of all respondents (47 percent) who are planning to buy bouquets for moms this year will spend between $25-$50 on their purchase.
• About 46 percent of respondents said they would choose roses for their Mother's Day bouquets over other floral varieties.

Teleflora is promoting the results of the poll in conjunction with its "America's Favorite Mom," contest and bouquet, in honor of the 100th anniversary of Mother's Day holiday.

--Cassandra P. Foster
cfoster@safnow.org

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