SAF WEdnesday E-Brief
April 23, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Restaurant Pushes Fondue Over Flowers
As Colombian Peso Grows Stronger, Prices Go Higher
SAF Brings Business Education to AIFD
Moms Vie for Orchid Plants
1-800-Flowers Launches Video Production Company
NEWSMAKERS
Florists Battle to Become Nebraska's "Iron Florist"
LIFE AT WORK
Survey Says Companies Are Playing for Keeps
BUSINESS BUILDERS
Honing in on Happy Hour
TRENDWATCH
Poll Says Consumers Plan to Buy Flowers for Mom
MARK YOUR CALENDAR
Why You Should Attend SAF's Convention
On the Horizon
REGULAR FEATURES
E-Brief Top 5
Product Spotlight: MagnetMail E-Marketing and Newsletters
On the Discussion Boards
March Revenue Expectations
Survey Says: Fresh Flowers for APW
 
How are APW sales so far, compared to 2007?
About the same
Higher
Lower
Not sure yet



 
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MARK YOUR CALENDAR
Why You Should Attend SAF's Convention

Wondering what to expect at SAF's Palm Beach 2008? Here's what last year's attendees had to say about the experience:

"Well organized, good location, great seminars that pertained to key aspects of business. Outstanding Varieties Competition was one of the best of all."
Chad Nelson, Eufloria Flowers, Nipomo, Calif.

 

"Lots of great, useful topics and information. I was impressed that all sizes of shops could utilize and benefit from the subject matter... introduced lots of new promo ideas...I will try several of them."
Karen Gantz, Flowers by Pro Sports Club, Bellevue, Wash. (first time attendee)

 

"GREAT idea-oriented programs with lots of applicable stuff...I am a wholesaler and I've already shared LOTS of the retailer information with our customers...super!"
Tina Rojahn Elsafy, Rojahn & Malaney Co., Milwaukee, Wisc.

 

"Very smooth...well planned...lots of variety...plenty to do...[education session] planners kept a pulse on concerns and provided ways to explore answers to relevant questions."
BJ Dyer, Bouquets, Denver, Colo.

 

"Lots of thought went into planning this event. I like the emphasis on marketing, business and profits [in the educational sessions.]"
Michael Trogdon, AAF, Burge Flower Shop, Inc., Asheboro, N.C.

 

See what more 2007 attendees had to say

SAF Annual Convention, Sept. 17-20, 2008, The Breakers, Palm Beach, Fla. For more information, contact Laura Weaver, CMP at 800-336-4743/ lweaver@safnow.org.

 

 

 

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