Orders for Mother's Day will peak next Thursday and Friday, according to last year's post-Mother's Day survey of retail florists. About 77 percent of the responding business owners indicated that most orders will come in on those two days. About one in five orders will have arrived by the time next week's E-Brief arrives in your inbox on Wednesday afternoon. Almost a third of florists (32 percent) say most deliveries will be made on the Friday before Mother's Day, but the bulk of shops (63 percent) reported distributing most orders to customers on Saturday.

Percentage of Mother's Day Orders and Deliveries by Days of the Week

Source: SAF's Post-Mother's Day Online Survey of retail florists, 2007. Based on 376 responses (response rate = 11.1%).

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