Yahoo! News is among the media reporting on new university research that reveals people who send flowers are viewed as successful, caring and emotionally intelligent.

"Both men and women who give flowers are perceived as happy, achieving, strong, capable and courageous people," Yahoo! News reports. "Men and women come across as more emotionally intelligent; they give the impression they can effectively express their feelings and take time to understand the feelings of others."

Yahoo! News is one of thousands of media outlets coast to coast on the receiving end of SAF's Power of Giving Flowers press or broadcast package this week. It highlights Rutgers University research findings — commissioned by SAF and the American Floral Endowment — that show that the floral gift-giver is regarded as highly caring, trustworthy, loving, successful, and as valuing achievement and beauty in life.

The media package features quotes from lead researcher Dr. Jeannette Haviland-Jones as well as video footage of Rutgers University and inside a flower shop. Floral gift-giving advice from inspirational author and executive coach MJ Ryan, who helped create the "Random Acts of Kindness" series and wrote books on gratitude and giving, is also included in the press kit.

Consumers and the media can turn to aboutflowers.com for additional information about the Power of Giving. SAF members can capitalize on The Power of Giving Flowers campaign by using the materials and press release posted on the SAF Web site. There are even more materials in SAF's 2008 Marketing Kit, which mails to members after Mother's Day.

The Power of Giving Flowers PR campaign is a direct result of the SAF Fund for Nationwide Public Relations.

--Morgan Schimminger
mschimminger@safnow.org

 

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