SAF WEdnesday E-Brief
April 30, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
FTD Bought by Internet Service Provider
The Melting Pot Admits Negative Remarks Were Wrong
AT&T and Converse Disparage Floral Industry
SAF Launches The Power of Giving Flowers PR Campaign
Big-Ticket Items Win Out This Mother's Day
Grocery Florists Report Valentine's Sales Increases
NEWSMAKERS
Southern Calif. Event Expands
New York Times Explores Flowers, Free Trade
TV Drama Exhibits Power of Flowers
BUSINESS BUILDERS
Florist's Promotion Celebrates Mother's Day Century Mark
Making PR Work for Your Shop
TRENDWATCH
Consumers: Protect Me, Educate Me
Small Businesses Feel the Economy Pinch Most
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
Correction
E-Brief Top Five
Flowers Make a Regular Appearance at The Melting Pot
Product Spotlight: The Changing Floriculture Industry
On the Discussion Boards
2008 APW Sales Lower So Far
Survey Says: Mother's Day Orders Peak May 7 and 8
 
Compared to last year, how much fresh product and hardgoods are you pre-booking for Mother's Day?
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BUSINESS BUILDERS
Florist's Promotion Celebrates Mother's Day Century Mark

Mother's Day 2008 marks a century of celebration of the national holiday, and to commemorate it, a Florida florist is jumping aboard the 100 years theme with a special promotion.

Sue Wilson, owner of Artistic Flowers in Ocala, Fla., plans to honor mothers that have also reached the 100-years-old mark — centenarians — with free bouquets of flowers on the morning of Mother's Day, May 11.

According to an article in Ocala's local newspaper, the South Marion Citizen, Artistic Flowers will accept proof of age documents for the centenarians at the shop up until May 8 (it isn't necessary for the moms to present the proof, others can do it for them, too.)

The article profiled one of the 100-year-old moms, Bernice "Smitty" Williams, who achieved the milestone herself on March 22. "I don't feel old," Williams was quoted as saying. "I feel young inside." The very active centenarian — she enjoys watching sports, playing cards, doing crossword puzzles and a little gambling now and then — believes that her age doesn't limit what she is able to do. She did, however, say: "It's great to be 100, but it's getting to the point where it's almost embarrassing."

--Cassandra P. Foster
cfoster@safnow.org




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