SAF WEdnesday E-Brief
May 7, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
SAF Responds to More Negative Advertising
1-800-Flowers Acquires Gift Basket Company
Houston Design School Caters to Spanish-Speakers
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Jay Leno, Ladies' Home Journal Talk Flowers
Philadelphia Florist Gets TV Time
Test Order Time for Mother's Day Flowers
Longtime Journalist Is Celebrated With Flowers
BUSINESS BUILDERS
Florist Presents St. Louis's Top Mom
New Online Wedding Community to Come
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Men Fork It Out for Wives
Teen Boys Like Romance
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Product Spotlight: Radio Scripts and Print-Ready Advertising
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1-800-Flowers Acquires Gift Basket Company

Expanding its offerings, 1-800-Flowers.com announced it has acquired DesignPac Gifts, LLC., a designer and assembler of gourmet gift baskets, gourmet food, gift towers and gift sets.

The acquisition will bring "tremendous capabilities and experience in design, sourcing, production and distribution of gift baskets and gift sets, as well as strong relationships with many of the leading retailers throughout the country," says Jim McCann, CEO of 1-800-Flowers, in a release. The purchase cost approximately $36 million and was closed on April 30.

The senior management at DesignPac will remain on staff and the company's headquarters in Melrose Park, Ill., will also stay in place, say officials. The gift company, which is now a wholly owned subsidiary of 1-800-Flowers, is said to have generated revenues of more than $50 million in 2007.

DesignPac will join with 1-800-Flowers.com's other gift offerings, which include Fannie May Confections, The Popcorn Factory and Cheryl&Co.

--Kori Kamradt
kkamradt@safnow.org

 

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