SAF WEdnesday E-Brief
May 7, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
SAF Responds to More Negative Advertising
1-800-Flowers Acquires Gift Basket Company
Houston Design School Caters to Spanish-Speakers
NEWSMAKERS
Jay Leno, Ladies' Home Journal Talk Flowers
Philadelphia Florist Gets TV Time
Test Order Time for Mother's Day Flowers
Longtime Journalist Is Celebrated With Flowers
BUSINESS BUILDERS
Florist Presents St. Louis's Top Mom
New Online Wedding Community to Come
TRENDWATCH
Men Fork It Out for Wives
Teen Boys Like Romance
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
E-Brief Top Five
Product Spotlight: Radio Scripts and Print-Ready Advertising
Pre-booking of Fresh Product and Hardgoods Remain Relatively the Same
Survey Says: APW Week Sales Results
 
Do you actively market to elementary-school age children?
Yes
No



 
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REGULAR FEATURES
E-Brief Top Five

The sale of FTD was the most clicked story from last week's E-Brief. The other top stories involved the admission of wrongdoing by The Melting Pot, AT&T and Converse disparaging the floral industry to promote their products, grocery florists reporting a sales increase and a florist's creative as well as timely Mother's Day promotion. Click the links below to view the stories you might have missed.


1. FTD Bought by Internet Service Provider


2. The Melting Pot Admits Negative Remarks Were Wrong


3. AT&T and Converse Disparage Floral Industry


4. Grocery Florists Report Valentine's Sales Increases


5. Florist's Promotion Celebrates Mother's Day Century Mark

 

 

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