SAF WEdnesday E-Brief
May 7, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
SAF Responds to More Negative Advertising
1-800-Flowers Acquires Gift Basket Company
Houston Design School Caters to Spanish-Speakers
NEWSMAKERS
Jay Leno, Ladies' Home Journal Talk Flowers
Philadelphia Florist Gets TV Time
Test Order Time for Mother's Day Flowers
Longtime Journalist Is Celebrated With Flowers
BUSINESS BUILDERS
Florist Presents St. Louis's Top Mom
New Online Wedding Community to Come
TRENDWATCH
Men Fork It Out for Wives
Teen Boys Like Romance
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
E-Brief Top Five
Product Spotlight: Radio Scripts and Print-Ready Advertising
Pre-booking of Fresh Product and Hardgoods Remain Relatively the Same
Survey Says: APW Week Sales Results
 
Do you actively market to elementary-school age children?
Yes
No
 
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Pre-booking of Fresh Product and Hardgoods Remain Relatively the Same

Close to 54 percent of respondents to last week's e-poll indicated they were pre-booking about the same amount of fresh product and hardgoods for Mother's Day 2008 as compared to last year. Only slightly less than 9 percent are ordering more in anticipation of this Sunday's holiday. Almost 38 percent have actually ordered less fresh product and hardgoods than last year.

--Morgan Schimminger
mschimminger@safnow.org

 


 

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