Preliminary results of SAF's Administrative Professionals/Professional Secretaries Week (APW/PSW) post-holiday survey of retail florists indicates the economy and a general decline in the observance of the holiday have taken a toll on florists' sales this year. So far, just over half (51 percent) of responding florists indicated sales declined from a year ago. About a quarter of shops noted increased sales or sales unchanged from a year ago. When asked the reasons for the lackluster sales for APW/PSW, six in 10 florists noted the national economy — the same proportion that indicated a general decline in the observance of this holiday.  

Sales Figures for APW/PSW According to Post-Holiday Survey

SAF APW/PSW Online Survey of retail florists, 2008. Based on 246 responses (response rate 9.4 percent). Preliminary data.

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