From The Tonight Show with Jay Leno to Ladies' Home Journal, the positive power of flowers has been making big news.

•  On May 1, Jay Leno used the Power of Giving Flowers Study as fodder for his comedic monologue. "According to a survey by Rutgers University, women who give flowers are more appreciative of beauty and nature," said Leno, referring to the study commissioned by SAF and the American Floral Endowment.  Leno then joked, "They also found, in general, men who give flowers are really, really sorry they got caught cheating, and they will never do it again." The inclusion of the study in his monologue generated more than 5.1 million consumer impressions and is a direct result of the SAF PR Fund.

Being mentioned on The Tonight Show is an immediate result of a broadcast package SAF distributed to national and local television outlets nationwide on May 1. SAF launched the Power of Giving Flowers program in late April, reaching out to thousands of daily and weekly newspapers, national magazines and Web sites. An audio news release distributed today to radio stations coast to coast ties in with Mother's Day gifting and will likely garner more good news about flowers just prior to the holiday.

In addition, the following three magazine articles showcase the Home Ecology of Flowers Study, conducted at Harvard University on behalf of SAF and the Flower Promotion Organization (FPO) Alliance.

•  The April 2008 issue of Ladies' Home Journal proclaims: "Indulging yourself with a BOUQUET OF FRESH FLOWERS may be well worth the price tag." The magazine has generated more than 12.5 million consumer impressions.

•  Woman's World magazine informs its readers in the May 12 issue that "Just stepping inside a florist shop for a few minutes can help!" The magazine explains that flowers can provide a significant "mood boost." It has generated more than 4.9 million consumer impressions.

•  An article in the May 2008 edition of Natural Health magazine says "people who had fresh flowers in their home felt less worried and had fewer periods of anxiety or depression." The piece then goes on to discuss the strengthening power of floral extracts for your skin. The article ends by telling readers to "bring some floral extracts into your life and enjoy flowers year-round." The consumer impressions generated by this article are more than 1.1 million.

The total number of consumer impressions for SAF/FPO programs to date is more than 268 million, from 24 national magazine placements.

"Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories," says Jenny Stromann, SAF's director of marketing. Capitalize on these studies to generate local news coverage for your shop. SAF members can access customizable press releases on the studies.

--Morgan Schimminger
mschimminger@safnow.org

 

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