SAF WEdnesday E-Brief
May 14, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Storms Tear Up Midwest, South
Site Focuses on Perks of Ecuador's Floral Industry
Floriculture Crops Production Value Increases
Former SAF President Passes Away
NEWSMAKERS
Teleflora Crowns America's Favorite Mom
Florists Score Mother's Day Media Coverage
BUSINESS BUILDERS
2008 Local Marketing Kit to Hit Mailboxes This Week
Seeley Conference to Focus on Differing Theme
Businesses Invited to Yelp
TRENDWATCH
Funeral Directors Brave Snowstorm for Florist Event
Moms, Eco-Aware Consumers Active on Networking Sites
Workers Want Macs, Not PCs
LIFE AT WORK
Old Habits Die ... Pretty Easily?
Can the Cursing at Work, Survey Says
MARK YOUR CALENDAR
Are Your Digital Deadbolts in Place? Find out at SAF Palm Beach 2008
On the Horizon
REGULAR FEATURES
E-Brief Top Five
Product Spotlight: Marketing Materials
On the Discussion Boards
Elementary-School Age Children Not Big Consumer Base
Survey Says: Ecuador's Imports Value on the Decline in 2008
 
Which of the following observances generate the most sales in April/May?
Cinco de Mayo
National Teacher's Day/Week
National Nurses' Day
Don't know
 
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REGULAR FEATURES
E-Brief Top Five

With Mother's Day looming last week, it's no surprise that E-Brief's most-read story was our reminder that it's "Test Order Time for Mother's Day Flowers." The story that took second place also carried Mother's Day impact — news about SAF's continuing response to negative advertising. Here's the full list. Click the titles to read what you missed.

1. Test Order Time for Mother's Day Flowers
  
2. SAF Responds to More Negative Advertising
  
3. 1-800-Flowers Acquires Gift Basket Company
  
4. Philadelphia Florist Gets TV time
  
5. Jay Leno, Ladies' Home Journal Talk Flowers
  


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