With consumers so choosy with discretionary spending, it is vital for florists to focus marketing efforts on promotions reminding customers about shop services and the benefits of giving a floral gift. To help drive orders to your shop, turn to a new sales tool from SAF. SAF's 2008 Local Marketing Kit, packaged in a skinny, white, rectangular box, was mailed to members late last week. If you are serious about increasing sales, open the box and put the materials and advice to work.

Inside the Kit:

• The Power of Giving Flowers Study: New Rutgers University research shows that people who give flowers are regarded as likable, friendly, emotionally intelligent and successful.
• 36 Promotional Strategies: Along with the PR tips for the new research, the Kit includes an action-plan calendar listing of when to send targeted press releases to reporters and ideas for newsletter stories.
• Two Posters: Frame and display the new eye-catching posters in your shop. The posters feature the headlines "Send an Instant Message," to reinforce your convenience and delivery services; and "Daily Departures to All Destinations," to emphasize your service of sending flowers everywhere.
• Two Radio Commercial Scripts: These new scripts play off the poster themes and are great for your next broadcast advertising or as on-hold messages.

Along with everything inside the Kit, you can find new print ads and fliers at safnow.org/kit2008. Postcards and statement stuffers that match the posters are available for order.

Stop waiting for orders to come in. Get people thinking about flowers and buying from your shop by using the new SAF Local Marketing Kit. These tools and marketing ideas come to you from SAF and its Consumer Marketing Committee. If you are not a SAF PR Fund supporter, contact SAF to join at (800) 336-4743 or memberinfo@safnow.org.

--Morgan Schimminger
mschimminger@safnow.org

 

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