Setting your operation apart from others is the topic driving this year's Seeley Conference, the annual event that tackles issues specific to floriculture and focuses on the future of the industry.

The 23rd annual conference — "Profit Squeeze: Is Differentiation the Solution?" is June 21-24 at Cornell University in Ithaca, N.Y., and it will address the ways in which operations can profit from the business opportunities created by product differentiation.

Conference attendees will also receive a copy of SAF's fourth edition of The Changing Floriculture Industry: A Statistical Overview, which features an analysis of industry sales, production levels and trends for each segment of the floral industry.

--Cassandra P. Foster
cfoster@safnow.org

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