Millions of air travelers will hear about scientifically proven benefits of flowers this summer, thanks to a Sky Radio campaign featuring an interview with Stan Pohmer Jr., executive director of the Flower Promotion Organization (FPO).

During the broadcast, an announcer asks listeners, "What do you really know about flowers?" A considerable part of the interview focuses on Harvard Medical research conducted by Nancy Etcoff, Ph.D., in partnership with the SAF/FPO Alliance. As the Sky Radio announcer points out, the research shows flowers have the ability to "relieve negative emotions in the workplace or decrease anxiety in the home environment." During the interview, Pohmer discusses the benefits of flowers such as their ability to make people feel more compassionate toward others when they're in the home.

"A single stem can change the whole personality of a room," Pohmer says during the interview.

Listeners also are provided with several Web sites to turn to for more information about flowers, including flowerpossibilities.com. Pohmer says the Web sites are designed "to help the consumer incorporate flowers into their lives and lifestyles." And at the conclusion of the upbeat interview, the announcer even adds his own take on the positive effects of flowers.

"It's always been my advice to other men to send flowers before you need to," he says.

The Sky Radio campaign expands on a successful campaign that ran on all American Airlines flights in February. By launching the new campaign now, the FPO can capitalize on the busy summertime travel season to connect with consumers, according to a FPO press release. The campaign will be broadcast on all 129,000 American Airlines flights in August, reaching about 4.2 million passengers. It also will be available on NWA flights in the beginning of August and worldwide on all 2,880 flights, reaching 700,000 consumers. For the months of September and October, the campaign will connect with 3.34 million passengers each month.

For more information on consumer research, visit SAF's Web site.

--Morgan Schimminger
mschimminger@safnow.org

  

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