Survey Says: Mother's Day Sales Report
Sales at Mother's Day 2008 were up compared to last year for 42 percent of florists, according to preliminary reports from SAF's post-holiday survey of retail florists. Sales were about the same at 23 percent of reporting shops and down at 31 percent. In 2007, 57 percent of shops reported an increase over 2006; 11 percent reported stagnant sales and 29 percent reported decreases. Responses are still being accepted to the online survey, and final tabulations should be available in mid-June.
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Mother's Day 2008 Sales |
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Source: SAF online post-Mother's Day survey of retail florists. (Based on 280 responses; response rate 8 percent).
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