SAF WEdnesday E-Brief
June 4, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Florists Get Ranked, Pay Fees, Based on Rejected FTD Orders
California Tour and Fundraiser Help Build Relationship with Lawmaker
AFE Selects SAF
Teleflora Partnering with Injured Marines
Web-Based Design Competition Kicks Off this Month
NEWSMAKERS
Brand Flowers Becomes Farmers' West
TRENDWATCH
Divorce Offers New Target for Marketers
Wal-Mart Customers Prefer Green Products
MARK YOUR CALENDAR
FLORAL DESIGNERS... Sign Up for the Sylvia Cup Competition Now
On the Horizon
REGULAR FEATURES
E-Brief Top Five
Product Spotlight: Wedding Calculator
On the Discussion Boards
Employees' Summer Vacation Plans
Survey Says: Who's Raising Delivery Fees?
 
Do you target divorcees in your marketing?
Yes
No (but I might now)
No (nor would I)



 
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On the Discussion Boards

It's wedding season and that subject dominated the discussion forum this past week. In response to a post looking for advice on how to handle wedding consultations, a detailed list of suggestions was offered. The response also pointed out that nothing is set in absolute stone with every bride. Want to see how the poster recommends handling consultations?

Another helpful response was posted regarding how to make money on weddings. The poster testified that he had "raised my standards in types of flowers used and designs and what I can offer." The poster admitted it might take awhile for other consumers to catch on and added that by offering tuxedo rentals and upscale linen rentals, his shop has seen an increase in business. Want to read more about his success?

When it comes to how to handle a "no-show" for a wedding consultation, a poster states that his shop secures the appointment with a credit card and charges a $50 consultation fee if they do not show up for the appointment. Curious what other pre-consultation requirement he requests from his potential clients?

There were also posts on wire services, phone systems as well as holiday planning and advertising. Go ahead and post your responses to any of these discussions or start your own.

--Morgan Schimminger
mschimminger@safnow.org

 


 

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