SAF WEdnesday E-Brief
June 4, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Florists Get Ranked, Pay Fees, Based on Rejected FTD Orders
California Tour and Fundraiser Help Build Relationship with Lawmaker
AFE Selects SAF
Teleflora Partnering with Injured Marines
Web-Based Design Competition Kicks Off this Month
NEWSMAKERS
Brand Flowers Becomes Farmers' West
TRENDWATCH
Divorce Offers New Target for Marketers
Wal-Mart Customers Prefer Green Products
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Teleflora Partnering with Injured Marines

 

Red, White, True Arrangement
An arrangement of red roses mixed with white blossoms and blue delphinium, delivered in a cobalt glass sweetheart vase, is available at Teleflora.com to help support injured Marines.

To help support the U.S. military, Teleflora is partnering with a non-profit until the end of 2008 and donating a percentage of sales from its new patriotic arrangements.


Right before Memorial Day, Teleflora announced its collaboration with the Injured Marine Semper Fi Fund, which grants assistance to wounded Marines and their families.  As part of the partnership, Teleflora is offering a variety of new arrangements that can be found in its "patriotic bouquet" category at Teleflora.com, Flowerclub.com and USAA.com, through the end of the year.


Every time a consumer purchases one of the red, white and blue arrangements, the company will donate 10 percent of the purchase price to the Injured Marine Semper Fi Fund. Since its start in May 2004, the Semper Fi organization has provided over 8,000 grants totaling more that $21 million.


"We expect these arrangements to help drive consumer awareness of an important and worthy organization," says Shawn Weidmann, president of Teleflora, in the announcement.

 

 

 

--Kori Kamradt
kkamradt@safnow.org

 


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