The positive impact of adding flowers to your home and how to make those blooms last longer were the focus of two recent reports on ABC and CBS affiliates as well as an international business journal.

On June 2, the ABC affiliate in Los Angeles ran a report called "ABC7 On Your Side: Flower Savers" on how consumers can keep flowers looking better and lasting longer. The segment features an on-camera appearance by Kurt Schroeder, AAF, AIFD, PFCI, of Delaware Valley Floral Group in Sewell,  N.J., and member of the SAF Board of Directors, offering expert tips on how to take care of flowers.

"A cut flower can definitely continue blooming," Schroeder said in the segment. "You should expect a bouquet of cut flowers to last seven days — a week — in your home."

Schroeder goes on to give several key tips to extend the indoor life of flowers, including keeping the vase clean, adding properly measured flower food and changing the water every few days.

The report was apparently so helpful that the CBS station in Boston picked up the story and ran it on June 6, calling it "Tips On How To Keep Your Flowers Fresh."

Business Daily Africa ran an article on June 3, touting the proven positive benefits of having flowers in your home. The article cites the Home Ecology of Flowers Study, conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School in partnership with the SAF/FPO Alliance. As reported in Business Daily Africa, the study found that "people feel more compassionate toward others, have less worries and anxiety, and feel less depressed when freshly cut flowers are present in the home."

The in-depth article also offers readers suggestions on how to decorate with floral arrangements saying, "freshly cut flowers arranged tastefully either in the living or dining area, such as on a coffee table or at the centre of the dining table in a crystal vase, antique bowl or a silver pitcher, speaks volumes."  The article wraps up by stating, "a room devoid of flowers is sterile and dull, even uninviting."

"Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories," says Jenny Stromann, SAF's director of marketing. Get advice on how to generate local news coverage for your shop by accessing customizable press releases on the SAF Web site.

--Morgan Schimminger
mschimminger@safnow.org

  

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