SAF WEdnesday E-Brief
June 11, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Sun Valley Farms Forced to Let Nearly 300 Employees Go
SAF Addresses Negative Publicity Concerning the Price of Wedding Flowers
California Drought Leads to Water Mandates for Growers
California Growers Visit Colombia
Executive Fired at 1-800-Flowers
NEWSMAKERS
Two TV Stations and an International Business Paper Focus on Flowers
BUSINESS BUILDERS
SAF Summer Marketing Tools Sale Underway Now
Florida Florist Leverages Connections to Beat High Prices
TRENDWATCH
Same-Sex Marriages Could Boost Calif. Wedding Industry
Politics and Business: Oil and Water?
LIFE AT WORK
Help (with Gas Prices) Wanted: Job Applicants Seek Low-Cost Commutes
MARK YOUR CALENDAR
Check Out the Year's Best Blooms at the Outstanding Varieties Competition
On the Horizon
REGULAR FEATURES
E-Brief Top Five: FTD Ranking/Fees News Item Tops List
Product Spotlight: On Sale — Statement Stuffers and Postcards
On the Discussion Boards
Divorcees Not Targeted
Survey Says: Basis Varies for Delivery Charges
 
Do you actively market to same-sex couples?
Yes
No
No (but I would consider it)



 
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BUSINESS BUILDERS
SAF Summer Marketing Tools Sale Underway Now

Take advantage of special pricing on ready-to-go postcards and statement stuffers that make it easy for you to remind customers during the dog days of summer about the many reasons to send flowers.  While supplies last, SAF's Summer Sale features deep discounts on a selection of its professional, ready-to-use marketing materials.


Get 30 to 50 percent off the regular price of four popular postcard and statement stuffer designs: Instant Delight; How Are You Feeling Today?; Just Because; and Mother Nature's Social Security. Their messages remind customers that flowers have been proven to trigger happy emotions, heighten feelings of life satisfaction, ease depression, and lead to increased contact with friends and family.


A pack of 100 postcards is available for just $3.95 (regularly $7.95), and a pack of 100 statement stuffers can be purchased for only $1.95 (regularly $4.95). 


With limited supplies, SAF can only extend this offer as long as materials last. Visit the SAF Web site for more information or call (800) 336-4743.

 

 

 

 

--Morgan Schimminger
mschimminger@safnow.org

 

  

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