SAF WEdnesday E-Brief
June 18, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Iowa Florists Rebuild, Reach Out after Devastating Floods
Thieves Rob Kitayama Brothers Greenhouses of Flower Troughs
Christmas Tree Growers Plant PR Seeds for Greener Holidays
SAF Member Takes a Swipe at Credit Card Fees on Capitol Hill
Proposed California Legislation Would Outlaw Sale of Metallic Balloons
Impact of Declining Floral Imports is Focus of Summer Floral Trend Tracker
NEWSMAKERS
Power Outages Can't Short Circuit Northern Va. Florist
Bulb Grower Shines in Business Journal Spotlight
SAF Wants to Recognize Local TV Stations that are "Flower Friendly"
BUSINESS BUILDERS
Sustain and Contain: Shop Recycles Vases, Replenishes Planet
TRENDWATCH
Acclaimed Business Trends Analyst Puts Focus on Sustainability at SAF Palm Beach 2008
'Ultrawealthy,' 'Aspirational' Consumers Also Feel Economic Pinch
LIFE AT WORK
Ready or Not for Retirement?
Convention Seminar to Focus on Work-Life Balance
MARK YOUR CALENDAR
On the Horizon
REGULAR FEATURES
E-Brief Top Five
Reader Feedback: Pros and Cons of Telecommuting
Product Spotlight: ScriptSave
On the Discussion Boards
Same-Sex Couples Not Target Market for Florists
Survey Says: Florists Raise Delivery Fees at Different Times
 
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TRENDWATCH
Acclaimed Business Trends Analyst Puts Focus on Sustainability at SAF Palm Beach 2008

 

Renowned business analyst Jim Prevor will present the All-Industry Session, Sustainability: Issues and Opportunities for the Floral Industry.

You keep hearing the word "sustainability"... find out what it really means and how your business can capitalize on it at SAF Palm Beach 2008. On Thursday, Sept. 18, renowned business analyst Jim Prevor and a panel of floral industry experts will take you from a broad-brush understanding down to the nitty-gritty of what to do next at the All-Industry Session, Sustainability: Issues and Opportunities for the Floral Industry.


Jim Prevor is widely recognized as a leader who identifies and evaluates broad societal trends, such as the sustainability movement, and helps businesses seize the opportunities they represent. He currently directs a cross-cultural study of consumer attitudes toward sustainability and corporate responsibility. Prevor has a long background in the fresh food and floral industries. He has taught sustainability at Cornell University, presented on the subject at numerous events, and has written numerous articles on the topic. Read Prevor's bio.

Following Prevor's comments, an all-industry panel will share what individual floral businesses are doing to embrace sustainability and build for the future.  Panelists include growers Hans Brand of B&H Flowers in Carpinteria, Calif., and Peter Ullrich of Esmeralda Farms in Miami; wholesaler John Scott Wilkins from Delaware Valley Floral Group in Sewell, N.J.; and retailer BJ Dyer, AAF, AIFD, from Bouquets, Inc. in Denver, Colo.

Don't miss it. Register for SAF Palm Beach 2008 today.

 

 

--Shelley Estersohn
sestersohn@safnow.org

 

 

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