SAF recently responded to Country Living magazine's Web site, on which a slideshow and related copy urged readers to skip the flower shop and do it themselves. In "Forgo the Florist: Artful arrangements in under an hour" the slideshow encourages consumers to make their own floral arrangements and offers suggestions on how to do so without the guidance of a florist.

SAF sent an e-mail on June 24 to Country Living's editor-in-chief asking the magazine and its affiliated Web site to "promote floral decorating projects without negative references to professional florists." The e-mail also encourages the publication to contact SAF when in need of floral advice to offer its readers. Country Living had not responded at press time.

Alert SAF to negative floral references by faxing (703) 836-8705, e-mailing jstromann@safnow.org or calling (800) 336-4743.

--Morgan Schimminger
mschimminger@safnow.org

 

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