SAF WEdnesday E-Brief
July 2, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
Skyrocketing Health Insurance Costs Prompt SAF/Hortica to Create First Industry-wide Plan
Country Living's Foregone Florist Conclusion Prompts SAF Reply
New Deal Allows More Flowers from Kenya to U.S.
AIFD Symposium Features Four SAF Programs
Number of Retail Florists Continues to Decline
Deadline Nears for Sustainable Agriculture Committee Applications
NEWSMAKERS
National Magazine Promotes Flowers Not Once, but Twice
Connecticut Florists Association Names 'Florist of the Year'
BUSINESS BUILDERS
Eugene Shop On Track with Olympics
More Marketing Encouraged During Tough Times
GREEN HOUSE
High Gas Prices Put Brakes on Five-Day Workweek
TRENDWATCH
Loss Numbers Hit 17-Year Low
LIFE AT WORK
Satisfaction Trumps Big Bucks
MARK YOUR CALENDAR
Survive-and-Thrive Advice Comes Alive at SAF Palm Beach 2008
On the Horizon
REGULAR FEATURES
E-Brief Top 5: Tennessee Ban and Midwest Floods
Reader Feedback: Same-Sex Wedding Consultations Are a Piece of Cake
Product Spotlight: Business-to-Business Kit
On the Discussion Boards
Retail Florists Feel the Impact of Phony Listings
Survey Says: Limited Exemptions from Delivery Fees
 
Do you allow employees to modify their work hours to save on commuting costs?
No
Yes
Not Applicable - My staff is mostly part-time



 
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Product Spotlight: Business-to-Business Kit

Looking to reach out and capture profitable commercial accounts? SAF's Business-to-Business Kit can help you do just that! This powerful package of step-by-step advice, promotional ideas and creative materials will help you pursue and preserve commercial clients, and in turn, increase your sales. The Kit includes a six-page brochure of step-by-step advice and promotional tactics on establishing and maintaining business clients; sample pitch and follow-up letters to prospective and current clients; a sample telephone pitch script; customizable camera-ready flier promoting the benefits of flowers and plants in the workplace; customizable camera-ready Rolodex card; customizable camera-ready customer satisfaction survey; a sample postcard and a sample Sales Presentation Portfolio. Members pay just $34.95 for this beneficial kit.

 

 

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