Sleep-deprived readers of Women's World magazine recently got some flower-friendly advice when  the national consumer magazine featured the positive, emotional impact of flowers in two separate issues.

In the June 30 issue, Woman's World ran a piece called "Sidestep a surprising sleep stealer" citing the results of the Emotional Impact of Flowers Study, which was conducted at Rutgers University on behalf of the SAF PR Fund. The article divulges that the hidden culprit behind readers' sleep-deprived nights could be hassles at work.  To ease work-related stress, the article recommends a fix sure to please any florist: "Treat Yourself to Flowers! Not only do they perk up your workspace, they banish anxiety, a Rutgers University study of 147 women found."

Woman's World also reported on the Emotional Impact of Flowers Study in its July 7 issue. The article, "Simple ways to a gorgeous bouquet!" states: "A recent study at Rutgers University showed that flowers have an immediate, universal positive impact on happiness!"

The articles generated more than 4.5 million consumer impressions each.

SAF launched the Emotional Impact of Flowers public relations program in 2000, and editors continue to report the good news.

"Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories," says Jenny Stromann, SAF's director of marketing. Make headlines in your town by generating local news coverage for your shop with customizable press releases from the SAF Web site.

--Morgan Schimminger
mschimminger@safnow.org

  

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