Establishing a frequent buyer program and whether or not Web sites bring in revenue were just some of the topics on this week's discussion boards.

A new post was added to an ongoing discussion about the marketing power of frequent buyer programs. The latest suggestion encourages offering all customers a 10 percent discount to stimulate orders "during quiet times." Want to share your experience with frequent buyer or discount programs?

Web sites are a great marketing tool, according to a new post. The retail florist dispensing the advice added that since so many people shop online today, an eye-catching Web site can definitely bring in business. She recommends having your site hosted and making sure "it looks nice and is easy to navigate." Have something else to add to this discussion?

There were also posts on anonymous flower senders, delivery vehicle suggestions, POS, Gold Medallion/800 Send and new wiring services. Go ahead and post your responses to any of these topics or start your own discussion.

--Morgan Schimminger
mschimminger@safnow.org

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