Flip-flops and cut-off shorts may seem like obvious no-no's when it comes to proper work attire, but don't assume your employees know what's expected of them unless you make a point to discuss — or spell out — your shop's dress code.

According to a recent CNN.com article, too many small-business owners don't address dress codes until they're faced with a problem or a bare belly.  That's a mistake, according to experts interviewed in the story, because what employees wear — or don't wear — can speak volumes about the business.

"It goes back to image and branding for your company — what are you saying to your customers," explained Bonnie Beirne, director of service operations for Houston-based Administaff Inc.

If problems arise, Beirne suggests that employers talk to employees about dress code issues in a non-threatening way. Many times, workers don't even realize what they are wearing doesn't fit in the workplace.

The article points out that if certain staff members dress in an exceedingly casual manner, other more appropriately attired workers may become resentful. Safety also should be considered. An employee sporting flip-flops leaves open the opportunity for an injury if someone drops a heavy vase or box on those exposed feet. Someone hauling buckets of water needs to be wearing shoes with non-slippery soles.

"We're pretty specific about open-toed shoes," explains Erlene LeBorgne, owner of Rosemont Floral in Portland, Maine. "In the design room, it's not allowed."

The design room policy is to protect LeBorgne's workers from possible injury, such as a dropped knife. The cautious shop owner even admitted to E-Brief editors that she was sporting sandals while on the phone, but has alternate shoes in her office in case she needs to work in the design room. LeBorgne has had a written dress code as part of her employee handbook for 11 years. Although the shop's dress code isn't overly formal, the handbook does clearly explain why personal appearance is important to the shop.

"A neat, tasteful appearance contributes to the impression you impart on customers," says the handbook.

A successful dress code should spell out for employees what works for the company. For example, if shorts are allowed, be specific about length and style requirements. Keep in mind the physical environment at your shop and the tasks the employee will perform. Designers working with flowers that might stain clothing would probably not want to ruin a dress shirt.

Check out additional coverage of dress codes in the E-Brief article, "Dress Code Lands Macy's in Hot Water."

--Morgan Schimminger
mschimminger@safnow.org

 

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