SAF WEdnesday E-Brief
July 16, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
FloraStar Gives Remaining Funds to Endowment
Gotta Buy a GUND: Enesco adds GUND to gift stable
USDA Announces New Requirement for Disaster Assistance
NEWSMAKERS
You've Got Plants: AOL Gives Props to Pots
More Press Picks for Members
AIFD Fires Up New Leadership, Nurtures Next Creative Crop of Designers
BUSINESS BUILDERS
PFCI Lifeguards Float Ideas to Rescue Image, Business
GREEN HOUSE
Florverde Gets Global Green Certification
Florist to Brides: Don't Toss the Bouquet, Recycle It
TRENDWATCH
Florist Says 'Scram' to Scam
LIFE AT WORK
Fiscally Fit: Lose Weight? Gain Bonus
MARK YOUR CALENDAR
Find Balance at SAF Palm Beach 2008
On the Horizon
REGULAR FEATURES
E-Brief Top Five
Reader Feedback: 'In Lieu Of' Prompts E-mail In Defense Of Flowers' Comforting Nature
Product Spotlight: On Sale — SAF Postcards
On the Discussion Boards
Dress Codes Addressed Primarily in Writing
Survey Says: High Fees Don't Put Brakes on Delivery
 
How painful is the rising cost of health care?
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Excruciating



 
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Reader Feedback: 'In Lieu Of' Prompts E-mail In Defense Of Flowers' Comforting Nature

The most clicked story from last week's E-Brief may have put the focus on how Texas-area florists are trying to get rid of the "In lieu of flowers" phrase, but the troubling trend knows no borders.

Garlene Lewis of Floral Express in Little Rock, Ark., shared her own efforts to erase the "heartbreaking" words with E-brief editors.

When Lewis' mother died, the generous outpouring of flowers reinforced her belief in their power to comfort, one that resonates more than 20 years after her mother's funeral.

"I was overwhelmed by the flowers. I will never forget the impact that had on me," she wrote of the 1985 service. "Not because the flowers were beautiful, which they were, but it showed me the many, many friends she had, the people who cared for her. When the opportunity presented itself, I share the story about my mother's funeral [with customers] and the impact having all the beautiful flowers at her service had on me."

--Morgan Schimminger
mschimminger@safnow.org




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