Staring at a computer all day can leave even the most idea-generating employees sputtering for inspiration. One remedy to get the creative juices flowing, recently discovered by AOL Health, is plants.
The site's slideshow, "Pots of Health: Houseplants Reduce Stress, Boost Creativity" includes two slides focused on the Impact of Flowers & Plants on Workplace Productivity Study, which was conducted at Texas A&M University on behalf of the SAF PR Fund.
"Plants to Boost Creativity"(slide 18) and "Strawberry Begonia" (slide 19) both point out that "women who worked for an hour in a room decorated with two potted plants and a bouquet of flowers generated 13 percent more ideas than women in a room with abstract sculptures."
The AOL slideshow has generated more than 500,000 consumer impressions.
Plant your own idea in the heads of the local media by building on the AOL-generated awareness. "Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories," says Jenny Stromann, SAF's director of marketing. Get advice on how to generate local news coverage, using customizable press releases on the SAF Web site.