SAF WEdnesday E-Brief
July 16, 2008 Your weekly industry news and business trends update from SAF
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HEADLINES
FloraStar Gives Remaining Funds to Endowment
Gotta Buy a GUND: Enesco adds GUND to gift stable
USDA Announces New Requirement for Disaster Assistance
NEWSMAKERS
You've Got Plants: AOL Gives Props to Pots
More Press Picks for Members
AIFD Fires Up New Leadership, Nurtures Next Creative Crop of Designers
BUSINESS BUILDERS
PFCI Lifeguards Float Ideas to Rescue Image, Business
GREEN HOUSE
Florverde Gets Global Green Certification
Florist to Brides: Don't Toss the Bouquet, Recycle It
TRENDWATCH
Florist Says 'Scram' to Scam
LIFE AT WORK
Fiscally Fit: Lose Weight? Gain Bonus
MARK YOUR CALENDAR
Find Balance at SAF Palm Beach 2008
On the Horizon
REGULAR FEATURES
E-Brief Top Five
Reader Feedback: 'In Lieu Of' Prompts E-mail In Defense Of Flowers' Comforting Nature
Product Spotlight: On Sale — SAF Postcards
On the Discussion Boards
Dress Codes Addressed Primarily in Writing
Survey Says: High Fees Don't Put Brakes on Delivery
 
How painful is the rising cost of health care?
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NEWSMAKERS
You've Got Plants: AOL Gives Props to Pots

Staring at a computer all day can leave even the most idea-generating employees sputtering for inspiration. One remedy to get the creative juices flowing, recently discovered by AOL Health, is plants.

The site's slideshow, "Pots of Health: Houseplants Reduce Stress, Boost Creativity" includes two slides focused on the Impact of Flowers & Plants on Workplace Productivity Study, which was conducted at Texas A&M University on behalf of the SAF PR Fund.

"Plants to Boost Creativity"(slide 18) and "Strawberry Begonia" (slide 19) both point out that "women who worked for an hour in a room decorated with two potted plants and a bouquet of flowers generated 13 percent more ideas than women in a room with abstract sculptures."

The AOL slideshow has generated more than 500,000 consumer impressions.

Plant your own idea in the heads of the local media by building on the AOL-generated awareness. "Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories," says Jenny Stromann, SAF's director of marketing. Get advice on how to generate local news coverage, using customizable press releases on the SAF Web site.

--Morgan Schimminger
mschimminger@safnow.org

 

 



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