SAF Wednesday E-Brief - 12/13/2006 (Plain Text Version)
|
||
|
In this issue: |
AFE Launches New Web Site
The American Floral Endowment (AFE) recently launched a redesigned Web site, which has been two years in the making. The new site will be easier to use and will put more emphasis on the group's research, according to AFE representatives. "We needed an identity makeover," says Paul Bachman, an AFE trustee, who sees the Web site as a way to heighten AFE's profile. "We need to clarify what we do, and make sure that people understand that this is the place they can go to support research and education, and find out what is going on." In the redesign/launch, AFE, a non-profit funding source for floricultural research in the United States, focused on expanding the site's Scientific Research section, which contains information on currently and previously funded research, as well as detailed research reports. To make the Web site more user-friendly, AFE also added a page dedicated to links to floriculture research -- www.flora-links.org. "The Web site can be kind of a cornerstone for both the endowment's image and the dissemination of information," says Bachman. "It's a step in the right direction." --Vanessa Machir
|
|