SAF Wednesday E-Brief - 05/23/2007 (Plain Text Version)
In this issue:
•
About E-Brief's New Look
Headlines
•
Senate Debates Immigration Reform
•
Issues Delay Marketing Initiative Movement
•
SAF Helps Florists Reach Out to Funeral Directors
•
Parenting Advice: Choose Flowers
•
Dedicated Industry Leader Dies
Newsmakers
•
SAF Lobbyists Featured in D.C. Newspaper
•
Florida Wholesaler Shines in News Story
Tips and Tools
•
Wedding Show Searches for Florists
•
Strong Sales, Happy Employees?
Trendwatch
•
Climate Change Shifts Growing Zones
Reader Feedback
•
Mother's Day
Regular Features
•
Product Spotlight: Digital Local Area Marketing Kit Materials
•
Talk on the Forums
•
Florists Believe Mother's Day Sales Improved This Year
•
Fresh Flowers Dominate Mother's Day Floral Gifts
Fresh Flowers Dominate Mother's Day Floral Gifts
A national poll of American consumers reveals fresh flowers were the most popular floral gift purchased for Mother's Day. More than two thirds of gift givers (67.8 percent) who purchased Mother's Day presents of flowers or plants choose to buy fresh flowers. Half as many purchased outdoor bedding/garden plants (32.1 percent) and a quarter purchased flowering houseplants (24.9 percent). One in ten floral consumers chose green houseplants (10 percent) or another type of flower or plant (11.5%) to give as a Mother's Day gift. Respondents were allowed to give more than one answer.
Source: The results are based on an SAF online eNation survey of 1,000 adults by Synovate. Survey ran the week following Mother's Day.
--Ira Silvergleit
isilvergleit@safnow.org