SAF Wednesday E-Brief - 05/23/2007  (Plain Text Version)

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In this issue:
•  About E-Brief's New Look
Headlines
•  Senate Debates Immigration Reform
•  Issues Delay Marketing Initiative Movement
•  SAF Helps Florists Reach Out to Funeral Directors
•  Parenting Advice: Choose Flowers
•  Dedicated Industry Leader Dies
Newsmakers
•  SAF Lobbyists Featured in D.C. Newspaper
•  Florida Wholesaler Shines in News Story
Tips and Tools
•  Wedding Show Searches for Florists
•  Strong Sales, Happy Employees?
Trendwatch
•  Climate Change Shifts Growing Zones
Reader Feedback
•  Mother's Day
Regular Features
•  Product Spotlight: Digital Local Area Marketing Kit Materials
•  Talk on the Forums
•  Florists Believe Mother's Day Sales Improved This Year
•  Fresh Flowers Dominate Mother's Day Floral Gifts

Parenting Advice: Choose Flowers

One of the country's popular family magazines has a flower-friendly message in its June issue: "It's no secret that flowers make us feel good... And research shows that they even increase life satisfaction."

Parenting magazine reports on Flower Therapy -- SAF's nationwide public relations program

Parenting magazine is the latest media outlet to pick up on an SAF PR program.

that educates consumers on how flowers in different color combinations can enhance or adjust feelings and combines SAF's university research on the emotional benefits of flowers.
 
The article quotes international color expert and SAF's Flower Therapy spokeswoman, Leatrice Eiseman: "Certain combinations of flowers and colors give us sensory cues that can trigger specific emotions." Use cool colors, the article suggests, to awaken feelings of serenity, and bold reds and yellows to boost energy.
 
"Given the fact that we launched Flower Therapy in 2004, this premier editorial coverage is a great example of how SAF's public relations programs are 'evergreen' and continue to capture the attention of editors and consumers," says Jennifer Sparks, SAF's vice president of marketing. "SAF worked hard to pitch different story ideas to editors from our many different programs."
 
The Parenting piece generated nearly 7 million consumer impressions (the number of times people are exposed to the message). It is a direct result of the SAF PR Fund, which has generated nearly 760 million consumer impressions since its 2001 inception.
 
Members can capture the attention of consumers and local media with Flower Therapy tools.

--Vanessa Machir
vmachir@safnow.org